REPLAY STORE
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Exercise / Feb. 2012
A design of the REPLAY flagship store.
_________________________________________________________
Exercise / Feb. 2012
A design of the REPLAY flagship store.
The REPLAY brand was created in 1978, seeing on the screen the word "re-play" during the World Cup in Argentina in the same year, the Italian founder Claudio Buzioli decided it would be the perfect name for a clothing line.
The store where the project is developed is located in a part of a service center, divided into two parts: the front room has a target of between 16 to 30 years while the back room has a target of between 30 and 45 years.
The front room includes a showcase and checkout and is mainly to display the following products:
60% of products for female:
60% of Denim products;
15% of t-shirts;
10% of jackets and sweats;
10% of shoes;
5% of accessories.
40% of products for male:
60% of Denim products;
15% of t-shirts;
10% of jackets and sweats;
10% of shoes;
5% of accessories.
In the back room there are three fitting rooms and the staff room, it’s mainly to display the following products:
60% of products for female:
30% of t-shirts;
30% of shirts;
20% of skirts;
10% of sweaters;
10% of jackets and sweats.
40% of products for male:
30% of t-shirts;
30% of shirts;
15% of sweaters;
15% of jackets and sweats;
10% of denim products.